What Can I Expect from an Online MBA in Marketing Program?

Students enrolling in an online MBA in marketing program can expect to receive the same quality education as they would through on-campus classes. Many working professionals prefer to earn their MBA online, as it allows them to complete courses on their own time. In this guide, we’ll review everything you should consider when selecting an online MBA in marketing program.

Available concentrations

If you’re interested in a particular aspect of marketing, you should look for a program that allows you to focus on that specialty. Some of the most common concentration options for this degree include:

  • Marketing Communications: This concentration focuses on how to enhance communications strategies. Topics covered include understanding how consumers process information and how to position and develop brands.
  • Public Relations: With this concentration, you’ll study topics relevant to the public relations profession, such as strategic communication and crisis management.

Common degree curriculum

While specific courses will vary by program, school, and your chosen area of concentration, you can expect to build upon the foundational knowledge you gained in your undergraduate program by learning about more advanced concepts related to marketing and advertising, public relations, and management. Some of the courses you can expect to take include:

  • Consumer Science
  • Accounting and Finance
  • Economics
  • Market Analysis
  • Product Management
  • Business Law and Ethics
  • Marketing Experiments
  • Buyer Behavior Theory
  • Global Marketing
  • B2B Marketing

Program accreditation

Only apply to schools approved by a DOE-recognized regional accrediting organization, such as the New England Commission of Higher Education or Northwest Commission on Colleges and Universities. If your school doesn’t have regional accreditation, you may be unable to access financial aid or transfer credits to another institution if needed. Ideally, your MBA in marketing program will also be approved by the Association to Advance Collegiate Schools of Business (AACSB) or the International Accreditation Council for Business Education (IACBE).

Program completion timeframe

The length of your online MBA in marketing program will vary depending on the school and program type. Generally, you can expect it to take 18 months to two years if you’re attending school full-time. If you’re a part-time student, it can take between two to three years.

Employment Outlook for MBA in Marketing Graduates

While only a bachelor’s degree is typically required for entry-level marketing jobs, earning an MBA in marketing will help you advance to management positions and earn a higher salary.

Indeed, you can earn a substantial income with this degree. Management jobs in marketing and sales usually offer six-figure salaries.

In addition to high salaries, the marketing industry also offers strong job security. The Bureau of Labor Statistics projects total employment in the country to grow 3% over the next decade — most marketing occupations are expected to grow by at least this rate, if not much faster.

 

Job Title Job Description Median Yearly Salary Projected Growth Rate (2022 – 2032)
Advertising, Promotions, and Marketing Managers Marketing, advertising, and promotions managers develop and oversee marketing campaigns designed to promote specific goods and services. They often collaborate with graphic designers, artists, sales reps, finance personnel, and other company departments involved in marketing. $138,730 6%
Market Research Analysts Market research analysts help shape marketing campaigns. They look at factors such as sales trends, competitor rates, and market activity, as well as demographic-related factors of consumers, such as age, location,  and socioeconomic background. These professionals analyze the data and present their findings to other marketing team members to help inform campaigns. $68,230 13%
Sales Managers Sales managers develop goals and objectives for their sales teams and measure performance through extensive data analysis and evaluation. They may also be responsible for creating training programs and other professional development opportunities. $130,600 4%

Professional organizations

Professional organizations offer an easy entry point for students who want to learn more about their chosen career. They provide valuable resources for soon-to-be MBA graduates entering the job market, such as job boards, online training, and networking events. The most prominent organizations established specifically for marketing professionals are listed below.

  • American Marketing Association: Founded in 1953, the AMA provides advocacy and professional development opportunities for members of the marketing industry. Their website offers many valuable resources on branding, engagement, customer metrics, and other vital areas of marketing.
  • Society for Marketing Professional Services: This organization represents over 6,000 marketing professionals in the United States and receives support from about 3,500 firms. Members of SMPS are sent invitations to networking events, receive a complimentary journal subscription, and gain access to career leads and the society’s online marketing information center.

Financing Your Online MBA in Marketing Degree

While online degrees tend to be less expensive than on-campus degrees, many students still need financial aid to help them achieve their goal of earning an MBA. Be sure to fill out the Free Application for Federal Student Aid (FAFSA), which allows you to access grants, scholarships, and other financial aid options available through the U.S. government. Many private organizations also offer scholarships for MBA students, and individual schools often have their own scholarships.

Student Finance Resources and Guides

It can be challenging to make sense of your financial aid situation with all the different options available. The following resources will help you figure out how to save as much money as possible on your MBA in marketing.

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Interested in a degree?

Learn more about online degrees, their start dates, transferring credits, availability of financial aid, and more by contacting the universities below.