What You Should Know About This Degree
Internet marketing is rapidly transforming how companies, brands, and individuals reach potential customers. However, this degree may also be seen as a specialization, and depending on your career goals, you may want to also understand offline advertising and marketing strategies.
You should consider pursuing an undergraduate program in digital marketing. This degree program includes the study of marketing techniques for all digital spaces.
The internet is continually evolving and additional marketing certifications can help to showcase and validate your expertise for potential employers. You’ll also need to keep up with internet marketing best practices, as algorithms change and new applications arrive on the market. Consider obtaining certifications for specific platforms such as Google AdWords and Google Analytics. Social media management platforms and software companies offer valuable up-to-date marketing training and industry certifications.
Here are some questions to ask when researching online bachelor’s in internet marketing programs:
- Am I eligible for this program? Prospective students who’ve obtained a high school diploma are eligible to attend the programs we’ve covered on this list. Many programs have special requirements and academic prerequisites such as a minimum GPA or standardized test scores. You can learn more about individual program requirements on the school’s website or by contacting their admissions department.
- How long does it take to complete this online degree? It takes four years of full-time study to complete the programs on this list; however, it is possible to do so in a shorter period. The programs on this list require a minimum of 120 credits and a maximum of 180 credits to graduate. Research the programs you’d like to attend to find up-to-date information about specific graduation requirements.
Make sure to consider how you will cover the costs associated with your undergraduate study. There are many scholarships and grants available, regardless of financial need. Look for funding opportunities at both the federal and state level to help pay for your education.