Best Online Bachelor’s in Internet Marketing Programs of 2023
The rise of e-commerce and the digitization of the modern world has created a large demand for marketing experts who understand consumer behavior. Internet marketers are able to increase brand awareness and influence customer purchasing decisions. Learn how to apply digital marketing techniques to a wide range of industries with an online bachelor's degree in internet marketing.
Why This Matters
-
56% OF MARKETING MANAGERS HAVE BACHELOR’S DEGREES
O*NET reports that slightly more than half of those employed as marketing managers have a bachelor’s degree. Another 24% went on to get a master’s degree.
-
MARKET RESEARCH ANALYSTS TO EXPERIENCE 18% JOB GROWTH
Data analysis and market research help companies to make informed decisions about product releases, customer acquisition, and potential growth markets. The top 10% of market research analysts earn over $122,630 per year.
-
MARKETING MANAGERS EARN $135,900 PER YEAR
Demand for skilled professionals who understand customer needs and how to meet them is expected to continue, with 18,800 jobs added by 2029.
Our Research
This list covers online undergraduate programs in internet marketing that award students either a Bachelor of Arts or Bachelor of Science degree. Specializations include digital marketing, integrated marketing communication, digital innovation, and marketing analytics. All coursework for these programs is delivered online.
To verify that the programs featured adequately prepare students for the global workforce, we’ve highlighted schools that have received regional or national accreditation. This ensures that academic credits can be transferred to other institutions. The New England Commission of Higher Education (NECHE), the Accreditation Council for Business Schools and Programs (ACBSP), the Middle States Commission on Higher Education (MSCHE), and the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) have accredited many of the programs on this list.
- 69 hours to write this article
- 120 universities and colleges we assessed
- 193 education programs we compared
The Top 50 Online Bachelor’s in Internet Marketing Programs
What You Should Know About This Degree
Internet marketing is rapidly transforming how companies, brands, and individuals reach potential customers. However, this degree may also be seen as a specialization, and depending on your career goals, you may want to also understand offline advertising and marketing strategies.
You should consider pursuing an undergraduate program in digital marketing. This degree program includes the study of marketing techniques for all digital spaces.
The internet is continually evolving and additional marketing certifications can help to showcase and validate your expertise for potential employers. You’ll also need to keep up with internet marketing best practices, as algorithms change and new applications arrive on the market. Consider obtaining certifications for specific platforms such as Google AdWords and Google Analytics. Social media management platforms and software companies offer valuable up-to-date marketing training and industry certifications.
What’s Next?
Here are some questions to ask when researching online bachelor’s in internet marketing programs:
- Am I eligible for this program? Prospective students who’ve obtained a high school diploma are eligible to attend the programs we’ve covered on this list. Many programs have special requirements and academic prerequisites such as a minimum GPA or standardized test scores. You can learn more about individual program requirements on the school’s website or by contacting their admissions department.
- How long does it take to complete this online degree? It takes four years of full-time study to complete the programs on this list; however, it is possible to do so in a shorter period. The programs on this list require a minimum of 120 credits and a maximum of 180 credits to graduate. Research the programs you’d like to attend to find up-to-date information about specific graduation requirements.
Make sure to consider how you will cover the costs associated with your undergraduate study. There are many scholarships and grants available, regardless of financial need. Look for funding opportunities at both the federal and state level to help pay for your education.