What You Should Know About This Degree
When choosing a marketing career, consider pursuing a general degree in marketing or a master’s in business administration (MBA). While digital advertising continues to grow, having a deeper understanding of traditional marketing practices and how to combine offline and online targeting experiences can help you adapt to future changes in the field of marketing and advertising. If you have an undergraduate degree in marketing or are interested in starting your own company, you may want to consider pursuing an MBA to gain additional insight into tactics and strategies that help businesses succeed. These tactics can then be applied in your digital marketing efforts and prepare you for additional careers after graduation.
Certifications are valuable in the field of digital marketing due to the pace at which things change. You may also consider obtaining certifications instead of pursuing a master’s in digital marketing if you are a professional looking to expand your career without the financial and time commitment required for a master’s degree program. Consider obtaining certifications such as the Google Analytics IQ Certification, Hootsuite Social Marketing Certification, Google Ads Certification, HubSpot Content Marketing Certification, and the Facebook Blueprint Certification.
Here are some questions to ask yourself when researching graduate programs in digital marketing:
- Am I eligible for this program? Students who wish to pursue a master’s degree in digital marketing must hold a bachelor’s degree or equivalent. Some programs may require a work portfolio and letters of recommendation. You may also need a minimum GPA and GRE or GMAT test score.
- How long does it take to complete this online degree? Most graduate programs in digital marketing take two years of full-time study to graduate. The programs on the list require students to complete a minimum of 12 and a maximum of 48 credits.
Research the academic prerequisites and application deadlines for the program to which you are applying. Visit the school’s website or contact the admissions department for detailed information.
Graduate degree programs require a financial investment, and you should consider how to cover academic-related costs. You may be eligible for scholarships, grants, and federal student aid. Make sure to turn in all financial aid applications on time.