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Why This Matters


    With projected 10% job growth through 2031, you’re entering a field with an in-demand degree and unlimited earning potential. An MBA in marketing ensures you stand out from the competition in this fast-growing field.

  • EARN $150,000+ PER YEAR

    Marketing managers make an average salary of $153,440, which is over three times the average salary for all occupations.


    Marketing managers with a master’s degree keep their specialization in marketing but have the option to branch out into promotions or advertising. Lead a team of skilled staff as you help achieve business goals.

Our Research

This list features some of the best MBA in marketing degree programs at top colleges across the country. Each school featured is a nonprofit, accredited institution — either public or private — with a high standard of academic quality for post-secondary institutions. The programs on our list are accredited by agencies like the Association to Advance Collegiate Schools of Business (AACSB) and the Accreditation Council for Business Schools and Programs (ACBSP), both reputable organizations who assess business programs for educational excellence and a commitment to quality education.

We evaluated each school’s program on tuition costs, admission, retention and graduation rates, faculty, and reputation as well as the student resources provided for on-campus students. Then we calculated the Intelligent Score on a scale of 0 to 100. Read more about our ranking methodology.

Next, we compared this comprehensive list of MBA in marketing degree programs to a list of aggregated college rankings from reputable publications like the U.S. News & World Report among others to simplify a student’s college search. We pored through these rankings so students don’t have to.

The Top 50 MBA in Marketing Degree Programs

Best MBA in Marketing Degree Programs 2023
Intelligent Pick
Northwestern Kellog School of Management
Most Customizable Program
Duke School of Business
Most Innovative Curriculum
NYU Stern School of Business
Best Fieldwork Experience
Rice University
Most Modern Curriculum
Carnegie Mellon University
Best Core Focus
Washington University in St. Louis
Best Faculty
UNC Kenan-Flagler
Best Student Support Services
UW Foster School of Business
Best Joint Program
University of Pennsylvania Wharton Marketing
Best Specialization Options
University of Notre Dame

Case Western Reserve University

University of Texas at Austin

University of Wisconsin School of Business

University of California at Berkeley

Northeastern University

Indiana University at Bloomington

Lehigh University

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What You Should Know About This Degree

An MBA in marketing is similar to a traditional master’s in business administration but with a focus on the strategic application of marketing principles and data analytics. In addition to providing well-rounded coursework in business administration, the MBA in marketing prepares students for leadership positions in the marketing field.

As you’re researching MBA in marketing programs, pay attention to the program’s accrediting body. This may include international accreditation, such as from the AACSB, or regional accreditation from the MSCHE, NECHE, or NWCCU. Accreditation lends credibility to your education and ensures your curriculum meets established standards in marketing practice and leadership.

With faster-than-average projected job growth, marketing managers and executives are in high demand. That also means you’ll have more competition in the marketplace as others vie for the same positions. Look for programs offering coursework that prepares you for the future of marketing, such as a focus on data analytics and digital marketing.

Though not required, certifications related to the field of marketing can give you a leg up on the competition when you apply for jobs. Check out the American Marketing Association’s many certification options, which include a general Professional Certified Marketer (PCM) certification and subspecialties, such as PCM Content Marketing and PCM Sales Management.

What’s Next?

Some questions to consider when researching an MBA in marketing degree include:

  • Am I eligible for this program? To be eligible for an MBA in marketing, you must have completed your bachelor’s degree with a minimum GPA. You also need a minimum score on the Graduate Record Examination (GRE). Though it’s not always a requirement that your undergraduate degree be in business or marketing, it will enhance your chances of acceptance to an MBA in marketing program.
  • What licensing or certifications are required? There are no licensing or certification requirements associated with an MBA in marketing. However, you may choose to gain a competitive edge by voluntarily obtaining certifications in Google Analytics, Machine Learning, and Digital Marketing. You may also pursue industry-specific certifications and credentials from the American Marketing Association to boost your résumé.

When researching MBA in marketing degree programs, pay close attention to application deadlines for admission and financial aid. Contact the school’s graduate admissions and financial aid departments for requirements specific to each program. You might also find relevant information on schools’ websites.

To finance your graduate education, you must be diligent in your search for assistance by first completing the Free Application for Federal Student Aid (FAFSA) as soon as possible. You might be able to earn additional help paying for school through student employment or graduate assistantships.

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