What You Should Know About This Degree
An MBA in marketing is similar to a traditional master’s in business administration but with a focus on the strategic application of marketing principles and data analytics. In addition to providing well-rounded coursework in business administration, the MBA in marketing prepares students for leadership positions in the marketing field.
As you’re researching MBA in marketing programs, pay attention to the program’s accrediting body. This may include international accreditation, such as from the AACSB, or regional accreditation from the MSCHE, NECHE, or NWCCU. Accreditation lends credibility to your education and ensures your curriculum meets established standards in marketing practice and leadership.
With faster-than-average projected job growth, marketing managers and executives are in high demand. That also means you’ll have more competition in the marketplace as others vie for the same positions. Look for programs offering coursework that prepares you for the future of marketing, such as a focus on data analytics and digital marketing.
Though not required, certifications related to the field of marketing can give you a leg up on the competition when you apply for jobs. Check out the American Marketing Association’s many certification options, which include a general Professional Certified Marketer (PCM) certification and subspecialties, such as PCM Content Marketing and PCM Sales Management.
Some questions to consider when researching an MBA in marketing degree include:
- Am I eligible for this program? To be eligible for an MBA in marketing, you must have completed your bachelor’s degree with a minimum GPA. You also need a minimum score on the Graduate Record Examination (GRE). Though it’s not always a requirement that your undergraduate degree be in business or marketing, it will enhance your chances of acceptance to an MBA in marketing program.
- What licensing or certifications are required? There are no licensing or certification requirements associated with an MBA in marketing. However, you may choose to gain a competitive edge by voluntarily obtaining certifications in Google Analytics, Machine Learning, and Digital Marketing. You may also pursue industry-specific certifications and credentials from the American Marketing Association to boost your résumé.
When researching MBA in marketing degree programs, pay close attention to application deadlines for admission and financial aid. Contact the school’s graduate admissions and financial aid departments for requirements specific to each program. You might also find relevant information on schools’ websites.
To finance your graduate education, you must be diligent in your search for assistance by first completing the Free Application for Federal Student Aid (FAFSA) as soon as possible. You might be able to earn additional help paying for school through student employment or graduate assistantships.