Best MBA in Marketing Degree Programs of 2023

If you're looking for one of the best places to pursue an MBA in marketing, look no further than Northwestern University. First, you get plenty of MBA options here, including a traditional two-year option as well as a one-year accelerated option. There are also options to earn MBAs that integrate engineering, design, and technology elements, as well as an opportunity to get your MBA and JD law degree at the same time. Second, an MBA degree at Northwestern helps to prepare you for success in the real world because you will eventually be able to connect to a network of over 60,000 satisfied alumni who can help you leverage your newfound marketing expertise.

Duke has some of the best graduate programs in the world, especially for those interested in an MBA in marketing. At this school, you can pursue a concentration in marketing as part of your MBA at no additional charge for students enrolled in the Daytime program. Those enrolled in the Global Executive and Weekend Executive MBA programs must pay a small extra fee. The versatility of these programs is convenient because it allows you to pursue the degree you need on your own schedule. And by combining marketing expertise with courses focusing on topics like executive education, you can become the well-rounded marketing guru the 21st century really needs.

New York University offers a very prestigious and competitive MBA in marketing. At this institution, everyone in this program begins pursuing an MBA in General Management, and you can select marketing as one of your areas of specialization. The marketing curriculum is thorough, allowing you to study pricing strategies, advertising strategies, and other diverse courses. This approach helps you to learn more about every aspect of marketing, including how to manage all resources available in order to create marketing content that meets the needs of your future employers. Such skills can help you climb the corporate ladder or even create your own marketing consultancy firm.

At Rice University, professors are all business when it comes to getting an MBA. Here, the pursuit of an MBA with a special concentration in marketing can help you become a professional "switch hitter." For example, coursework focuses on marketing as well as the operations and organizational behavior skills needed to be an effective team player on the job. However, you also learn enough about topics like finance and strategic management that you can easily go into business for yourself. Additionally, this program has both a work experience requirement and a global field experience requirement to help ensure that the skills you learn are grounded in practical, real-world applications.

At Carnegie Mellon University, the Tepper School of Business is proud to offer a robust MBA marketing concentration to interested students. This program is 21st-century focused, basing different instructional techniques on elements like statistical models, machine learning, data mining, and more. Education in these areas develops you into a more skilled marketer, and you can position yourself as someone well-versed in the technological requirements of modern marketing. Coursework also focuses on important topics like marketing via social media, market entry planning, and product management. Ultimately, this curriculum provides the best of both worlds by helping you master classical marketing techniques alongside cutting-edge technological tools.

If you like the idea of customizing your MBA, then Washington University in St. Louis is a great choice. This program allows you to choose from one of three MBA marketing concentrations: brand management, product management, and customer analytics. Meanwhile, the core programs focus on consumer marketing, sales coordination, market research, advertising design, and more. The final result is a solid foundation of knowledge enough to launch any marketing career. The choice of three different concentrations can position you as a thought leader with a very specialized set of skills. In marketing terms, this is the kind of MBA in marketing that helps to really boost your value proposition on the market.

The University of North Carolina at Chapel Hill offers multiple ways to pursue your MBA in marketing degree. At UNC, you can pursue an online MBA in marketing that makes learning easy and convenient. You can also pursue an on-campus MBA marketing concentration that provides easy access to world-class professors. No matter how you decide to learn, both programs offer courses that teach you how to market to an increasingly diverse array of audiences using clear, concise, and persuasive messaging. Moreover, the faculty here focus on instruction that helps you become a more adaptable student who can turn the obstacles you face today into opportunities you enjoy tomorrow.

The University of Washington offers two different uniquely focused MBA in marketing programs. The first program features a specialization in marketing analytics, while the second program features a specialization in product marketing. The analytics curriculum helps prepare you to collect and analyze different sets of data and synthesize them into relevant marketing knowledge. Meanwhile, the product marketing curriculum focuses on how you can best build the kind of products that an evolving market is hungry for. While these specializations are very different, each one teaches a core curriculum that helps you master foundational marketing techniques needed to make the most out of your chosen specialty.

The Wharton School of the University of Pennsylvania is one of the most well-respected names in higher education, and they have many great MBA in marketing programs. The first choice is the aptly-named Marketing Management Major, which serves as the more "traditional" marketing MBA choice. This program focuses on helping you understand different market forces and factors along with how to analyze and overcome the competition. The second choice is the Marketing and Operations degree which is Wharton's only joint major. As the name implies, this degree is about combining marketing proficiency with expertise in fields like product development, supply chain management, brand management, and more.

Via the Mendoza College of Business, the University of Notre Dame offers five different MBA majors, including a worthwhile major in marketing. Coursework in this program focuses on how to gather unique behavioral and analytical insights to understand what average consumers and specific marketing segments really desire. From here, you will learn how to effortlessly guide such customers through marketing funnels, sales funnels, and other important customer journeys. The final result is an MBA program that helps you become a more effective communicator who is equally savvy at boosting sales for any company or brand that requires your services. Notre Dame's program also gives the ability to add one of 13 very diverse MBA minors, meaning you can customize this program to your exact needs.