Why This Matters

  • THE U.S. NEEDS 18,800 MORE MARKETING PROFESSIONALS BY 2029

    With a projected 6% job growth through 2029, you’re entering a field with an in-demand degree and unlimited earning potential. An MBA in marketing ensures you stand out from the competition in this fast-growing field.

  • EARN $135,900 PER YEAR AS A MARKETING MANAGER

    The median average earnings for all occupations is around $53,000 per year. As a graduate-level marketing executive, you can expect to make at least six figures per year because the median income is above $130,000.

  • CHOOSE FROM THREE PROFESSIONAL SPECIALTIES

    Marketing managers with a master’s degree keep their specialization in marketing but have the option to branch out into promotions or advertising. Lead a team of skilled staff as you help achieve business goals.

Our Research

Our research focuses on graduate programs housed within the business colleges of various universities. An MBA in marketing provides students with advanced education in business principles, business applications, and the role of marketing within business. The graduate-level curriculum also emphasizes leadership, talent acquisition, and data analytics. Programs we reviewed include online, traditional, and blended formats.

The Association to Advance Collegiate Schools of Business (AACSB) is the primary accrediting body for most of the programs we reviewed. The AACSB is an international accrediting body for business schools and programs. Other accrediting entities include the Higher Learning Commission (HLC) and the Accreditation Council for Business Schools and Programs (ACBSP). Some programs have been awarded regional accreditation from entities such as the Middle States Commission on Higher Education (MSCHE), New England Commission of Higher Education (NECHE), and Northwest Commission on Colleges and Universities (NWCCU). Earning a degree from an accredited school means the quality of your education has been verified and credits are more transferable to other programs.

We evaluated each program on the basis of flexibility, faculty, course strength, cost, and reputation. Then we calculated the Intelligent Score for each program on a scale from 0 to 100. For a more extensive explanation, check out Our Ranking Methodology.

  • 52 hours to write this article
  • 180 universities and colleges we assessed
  • 294 education programs we compared

The Top 44 MBA in Marketing Degree Programs

Best MBA in Marketing Degree Programs
01
Boston College

intelligent score 99.1

Award Intelligent Pick

Rankings


School Information

Graduation Rate:

Admission Rate:

Urbanicity:

School Size:

No

Award Intelligent Pick

Delivery Format On-Campus, Online

Programs Master of Business Administration

Required Credits to Graduate 56 credits

Department Carroll School of Management

Estimated Cost per Credit $1,814 per credit

accreditation Association to Advance Collegiate Schools of Business

more program informationEmail: [email protected]
Phone: 617-552-3920

Learn More

Delivery Format On-Campus, Online

Programs Master of Business Administration

Required Credits to Graduate 56 credits

01
Mays Business School Texas A&M University

intelligent score 96.92

Award Best for Study Abroad

Rankings


School Information

Graduation Rate:

Admission Rate:

Urbanicity:

School Size:

No

Award Best for Study Abroad

Delivery Format On-Campus

Programs Master of Business Administration

Required Credits to Graduate 45 credits

Department Mays Business School

Estimated Cost per Credit Resident: $1,144.05 per credit; Non-Resident: $1,673.57 per credit

accreditation Association to Advance Collegiate Schools of Business

more program informationEmail: [email protected]
Phone: 979-845-4711

Learn More

Delivery Format On-Campus

Programs Master of Business Administration

Required Credits to Graduate 45 credits

01
Messiah University

intelligent score 95.53

Award Best Christian Institution

Rankings


School Information

Graduation Rate:

Admission Rate:

Urbanicity:

School Size:

No

Award Best Christian Institution

Delivery Format On-campus, Online

Programs Master of Business Administration in Digital Marketing

Required Credits to Graduate 36 credits

Department School of Graduate Studies

Estimated Cost per Credit $710 per credit

accreditation Accreditation Council for Business Schools and Programs

more program informationEmail: [email protected]
Phone: 717-344-5970

Learn More

Delivery Format On-campus, Online

Programs Master of Business Administration in Digital Marketing

Required Credits to Graduate 36 credits

01
Rivier University

intelligent score 94.11

Award Best Course Format

Rankings


School Information

Graduation Rate:

Admission Rate:

Urbanicity:

School Size:

No

Award Best Course Format

Delivery Format On-Campus, Online

Programs Master of Business Administration in Management

Required Credits to Graduate 36 credits

Department Business Administration

Estimated Cost per Credit $620 per credit

accreditation Accreditation Council for Business Schools and Programs

more program informationEmail: [email protected]
Phone: 855-815-0448

Learn More

Delivery Format On-Campus, Online

Programs Master of Business Administration in Management

Required Credits to Graduate 36 credits

01
Fort Hays State University

intelligent score 93.65

Award Best for Strategic Electronic Marketing

Rankings


School Information

Graduation Rate:

Admission Rate:

Urbanicity:

School Size:

No

Award Best for Strategic Electronic Marketing

Delivery Format On-Campus, Online

Programs Master of Business Administration in Marketing

Required Credits to Graduate 34 credits

Department W.R. and Yvonne Robbins College of Business and Entrepreneurship

Estimated Cost per Credit In-State: $241.71 per credit; Out-of-State: $609.77 per credit

accreditation Higher Learning Commission

more program informationEmail: [email protected]
Phone: 785-628-5696

Learn More

Delivery Format On-Campus, Online

Programs Master of Business Administration in Marketing

Required Credits to Graduate 34 credits

01
University of North Dakota

intelligent score 93.28

Award Best for Returning Students

Rankings


School Information

Graduation Rate:

Admission Rate:

Urbanicity:

School Size:

No

Award Best for Returning Students

Delivery Format On-Campus, Online

Programs Master of Business Administration

Required Credits to Graduate 34 credits

Department Nistler College of Business & Public Administration

Estimated Cost per Credit $468.56 per credit

accreditation Association to Advance Collegiate Schools of Business

more program informationEmail: [email protected]
Phone: 701-777-2135

Learn More

Delivery Format On-Campus, Online

Programs Master of Business Administration

Required Credits to Graduate 34 credits

01
Webster University

intelligent score 92.95

Award Best Concentration Options

Rankings


School Information

Graduation Rate:

Admission Rate:

Urbanicity:

School Size:

No

Award Best Concentration Options

Delivery Format On-Campus, Online

Programs Master of Business Administration in Marketing

Required Credits to Graduate 39-45 credits

Department George Herbert Walker School of Business & Technology

Estimated Cost per Credit $750 per credit

accreditation Accreditation Council for Business Schools and Programs

more program informationEmail: [email protected]
Phone: 314-246-5951

Learn More

Delivery Format On-Campus, Online

Programs Master of Business Administration in Marketing

Required Credits to Graduate 39-45 credits

01
Loyola Marymount University

intelligent score 91.62

Award Best Part-Time Program

Rankings


School Information

Graduation Rate:

Admission Rate:

Urbanicity:

School Size:

No

Award Best Part-Time Program

Delivery Format On-Campus

Programs Master of Business Administration in Marketing

Required Credits to Graduate 51 credits

Department College of Business Administration

Estimated Cost per Credit $1,450 per credit

accreditation Association to Advance Collegiate Schools of Business

more program informationEmail: [email protected]
Phone: 310-338-2700

Learn More

Delivery Format On-Campus

Programs Master of Business Administration in Marketing

Required Credits to Graduate 51 credits

01
Rutgers University

intelligent score 90.92

Award Best Faculty

Rankings


School Information

Graduation Rate:

Admission Rate:

Urbanicity:

School Size:

No

Award Best Faculty

Delivery Format On-Campus

Programs Master of Business Administration in Marketing

Required Credits to Graduate 60 credits

Department School of Businessâ€-œCamden

Estimated Cost per Credit In-State: $1,193.33 per credit; Out-of-State: $2,004 per credit

accreditation Association to Advance Collegiate Schools of Business International

more program informationEmail: [email protected]
Phone: 856-225-6452

Learn More

Delivery Format On-Campus

Programs Master of Business Administration in Marketing

Required Credits to Graduate 60 credits

01
American University

intelligent score 89.99

Award Most Comprehensive Online Program

Rankings


School Information

Graduation Rate:

Admission Rate:

Urbanicity:

School Size:

No

Award Most Comprehensive Online Program

Delivery Format On-Campus, Online

Programs Master of Business Administration

Required Credits to Graduate 48 credits

Department Kogod School of Business

Estimated Cost per Credit $1,812 per credit

accreditation Association to Advance Collegiate Schools of Business

more program informationEmail: [email protected]
Phone: 855-572-2800

Learn More

Delivery Format On-Campus, Online

Programs Master of Business Administration

Required Credits to Graduate 48 credits

01
Best Faith-Based Institution
Dallas Baptist University
01
Most Flexible Program
University of Massachusetts Amherst
01
Best in the Midwest
Wichita State University
01
Best BBA/MBA Program
University of South Dakota
01
Best for Adult Learners
Arizona State University
01
Best Private Institution
City University of Seattle
01
Best Hybrid Program
Lehigh University
01
Best STEM Focus
Indiana University - Kelley School of Business
01
Most Flexible Start Dates
Regis University
01
Best Dual Degree Options
Northwestern University
01
Best for Aviation Business
Embry-Riddle Aeronautical University
01
Largest Alumni Network
National University
01
Most Innovative Curriculum
University of Michigan
01
Most Customizable Program
Umass Global
01
Best in the Southwest
Grand Canyon University
01
Best for Traditional Students
University of Nebraska-Lincoln
01
Best Public Research Institution
Wright State University
01
Best in the Southeast
Brenau University
01
Best in the West
University of Colorado Colorado Springs
01
Best Accelerated Program
Dominican University
01
Best Electives
University of Pennsylvania
01
Best in the Northeast
Drexel University
01
Best Capstone Project
Stevens Institute of Technology
01
Best for Non-Business Students
East Carolina University
01
Best for Finance
Northeastern University
01
Best for Entrepreneurship
Babson College
01
Best Student-to-Faculty Ratio
Pepperdine University
01
Most Innovative Program
Harvard University
01
Most Diverse Customizations
Duke University
01
Best Research Opportunities
Columbia University
01
Best Global Alumni Network
University of Minnesota
01
Best for International Studients
University of Rochester
01
Best Local Fieldwork Opportunities
Cornell University
01
Best Value Public Institution
University of Washington

What You Should Know About This Degree

An MBA in marketing is similar to a traditional master’s in business administration but with a focus on the strategic application of marketing principles and data analytics. In addition to providing well-rounded coursework in business administration, the MBA in marketing prepares students for leadership positions in the marketing field.

As you’re researching MBA in marketing programs, pay attention to the program’s accrediting body. This may include international accreditation, such as from the AACSB, or regional accreditation from the MSCHE, NECHE, or NWCCU. Accreditation lends credibility to your education and ensures your curriculum meets established standards in marketing practice and leadership.

With faster-than-average projected job growth, marketing managers and executives are in high demand. That also means you’ll have more competition in the marketplace as others vie for the same positions. Look for programs offering coursework that prepares you for the future of marketing, such as a focus on data analytics and digital marketing.

Though not required, certifications related to the field of marketing can give you a leg up on the competition when you apply for jobs. Check out the American Marketing Association’s many certification options, which include a general Professional Certified Marketer (PCM) certification and subspecialties, such as PCM Content Marketing and PCM Sales Management.

What’s Next?

Some questions to consider when researching an MBA in marketing degree include:

  • Am I eligible for this program? To be eligible for an MBA in marketing, you must have completed your bachelor’s degree with a minimum GPA. You also need a minimum score on the Graduate Record Examination (GRE). Though it’s not always a requirement that your undergraduate degree be in business or marketing, it will enhance your chances of acceptance to an MBA in marketing program.
  • What licensing or certifications are required? There are no licensing or certification requirements associated with an MBA in marketing. However, you may choose to gain a competitive edge by voluntarily obtaining certifications in Google Analytics, Machine Learning, and Digital Marketing. You may also pursue industry-specific certifications and credentials from the American Marketing Association to boost your résumé.

When researching MBA in marketing degree programs, pay close attention to application deadlines for admission and financial aid. Contact the school’s graduate admissions and financial aid departments for requirements specific to each program. You might also find relevant information on schools’ websites.

To finance your graduate education, you must be diligent in your search for assistance by first completing the Free Application for Federal Student Aid (FAFSA) as soon as possible. You might be able to earn additional help paying for school through student employment or graduate assistantships.