Best Online MBA in Marketing Programs of 2023

The Robert H. Smith School of Business at the University of Maryland offers an online Master of Business Administration that can be completed in as little as two years. UMD is committed to ensuring online students receive the same rigorous education as their on-campus peers. In addition to the general track, students have the option to specialize in Marketing. The Master of Business Administration in Marketing allows students to focus on studying consumer behavior and marketing analytics. With an alumni network of over 66,000 individuals, students at UMD will make meaningful professional connections throughout their time in the program.

University of North Carolina's Kenan-Flagler Business School is a branch of the UNC school system and is dedicated to providing students with the skills they need to become leaders in business. As part of this mission, the university offers an online Master of Business Administration with a concentration in Marketing. Courses in this program are taught by faculty with professional and research experience in areas such as finance, e-business, and customer relationship management. To complete the program, students are required to take a Marketing Analysis and Development class, and after that, students have the freedom to choose between many elective courses, such as Global Brand Strategy, Sales, Services Marketing, and Data Analytics.

Arizona State University is one of the largest university systems in the country. While their five physical campuses enroll approximately 110,000 students, their online programs are also popular both in and out-of-state, enrolling an additional 38,000 students. Among ASU's most popular online offerings is the online Master of Business Administration in Marketing, a flexible program that allows students to complete their degree at their own pace. ASU Online students will take a total of 17 classes (49 total credit hours) to complete this program. One of the main benefits of this program is the chance to work with acclaimed instructors - ASU's online Master of Business Administration faculty include Nobel laureates, members of the National Academy of Sciences, and published researchers.

Indiana University Bloomington is the flagship university of the IU school system. Enrolling over 40,00 students, it is also the largest university in the state. Of this number, approximately 8,224 students attend IU Bloomington entirely online in the school's 204 degree and certificate programs. The Kelley School of Business at IU Bloomington offers an online Master of Business Administration in Marketing that is dedicated to providing older learners - the average age of students in the program is 33 - and distance learners a quality instructional experience tailored to students' professional goals. If students specialize in Marketing, they can take elective courses like Market-based Analysis, Customer Insights, Performance-driven Pricing, and Advertising and Promotion Management.

Although the University of Florida's physical campus is located in Gainesville, the university is known for its online business degrees and certifications offered by the Warrington College of Business. The one-year online Master of Business Administration-Marketing program can take students just 16 months to complete. However, if students are working full time or are balancing a hectic schedule, UF Online offers a two-year program that allows students to benefit from the same course materials as their on-campus peers while maintaining a manageable course load. Both of these programs are geared toward students who have received an undergraduate-level degree in business in the last seven years and have at least two years of practical professional experience.

The University of Southern California offers quality online business degrees through the Marshall School of Business. Their Master of Business Administration in Marketing program is offered 100% online and takes an average of 21 months to complete. One of the main tenets and distinguishing features of this online program is its emphasis on cohort-driven learning. Many students of online programs rarely interact with their peers; at USC, however, online students work closely and collaboratively with their peer cohort from their first months in the program. By working with their peers, students in the online Master of Business Administration in Marketing program gain skills in leadership and team-building as well as develop professional relationships and friendships.

Penn State's World Campus online Master of Business Administration program offers over 25 degree specializations to choose from, including a Marketing Analytics track. Students who choose to specialize in Marketing Analytics will take three focused marketing courses in addition to the general core curriculum. If students have previously completed the Graduate Certificate in Marketing Analytics, they can transfer up to three of their completed certificate courses for credit in their degree. The Penn State World Campus Master of Business Administration program does not require students to take the GRE or GMAT for admittance; all that is required is an undergraduate degree from an accredited university.

Rice University is one of the most renowned private schools in the South. The Jones Graduate School of Business at Rice University offers an online Master of Business Administration in Marketing. Courses in this program are available completely online, though there are Rice Residential events on campus that may be of interest to online students. Online courses are conducted live, so students will receive individualized instruction from faculty members and will have plenty of opportunities to interact with their peers. The Master of Business Administration program's 54 required credits can be completed within two years; however, if students need more flexibility, they can take fewer courses per semester.

The University of Illinois Urbana-Champaign is a public university that offers affordable online degrees. The university's Gies College of Business allows Master of Business Administration students to choose focus area specialization in a multitude of subjects, including Digital Marketing. Throughout their time in the program, students will complete three capstone projects, two of which will be two-week marketing capstone projects that allow students to work with a team and practice their presentation skills. At just $320 per credit hour, this Master of Business Administration program can be completed at a total cost of just over $23,000. The affordable price tag makes this program the most affordable option on this list for both in-state and out-of-state students.

Florida Atlantic University's College of Business offers both in-person and online Master of Business Administration degrees. For students who would like to combine the flexibility of an online degree with a traditional campus environment, FAU allows students to combine both online and in-person courses in their degree plan. Students generally complete the online Master of Business Administration in Marketing at FAU anywhere between 16 and 23 months. To complete the Marketing specialization, students need to take four marketing elective courses, such as Developing and Marketing Innovations, Brand and Reputation Management, Global Marketing, and Analytics for Marketing Decisions.