Search programs
x
Compare MBA in Marketing Programs

Most schools have rolling admissions and financial help so you can start your degree in a few weeks!

Compare MBA in Marketing Programs

Most schools have rolling admissions and financial help so you can start your degree in a few weeks!

Natural storytellers with a passion for business often excel in marketing, and an MBA degree may be just what you need to enter this field. These programs are designed to equip students with the necessary skill set to thrive in this dynamic industry and can offer a pathway to lucrative career opportunities. Graduates can pursue roles such as marketing manager, brand manager, or market research analyst, with average salaries ranging from $74,680 to $156,580 annually.

As a bonus, online MBA programs give students additional flexibility to complete degree requirements on their schedule, with most graduating in 18 months to two years. The average annual cost of graduate school tuition is $12,596 at public universities and $28,017 at private universities.

We spoke with Michelle Pickett, director of Northern Illinois University’s Academic Advising Center, for her expert advice on choosing an MBA program and excelling in an online learning environment.

Why Trust Us

The Intelligent.com Higher Education Team is dedicated to providing students with independent, equitable school and program rankings and well-researched resources. Our expert-driven articles cover topics related to online colleges and programs, paying for school, and career outlooks. We use data from the U.S. Department of Education’s College Scorecard, the National Center for Education Statistics, and other reputable educational and professional organizations. Our academic advisory team reviews content and verifies accuracy throughout the year for the most current information. Partnerships do not influence rankings or editorial decisions.

  • Analyzed over 2,000 national, accredited, and nonprofit colleges and universities
  • 800+ rankings pages are reviewed and updated yearly
  • Content is informed by reputable sources, surveys, and interviews with academic advisors and other experts
  • Over 100 data points are reviewed for accuracy and quality throughout the year, including sources

How we rank schools

Our list features the best online MBA in Marketing degree programs at top colleges nationwide. Each school featured is a nonprofit, accredited institution — either public or private — with a high standard of academic quality for post-secondary institutions.

We evaluated each school’s program on tuition costs, admission, retention and graduation rates, faculty, reputation, and the student resources provided for online students. We collected data from trusted sources like the National Center for Education Statistics, individual school and program websites, school admissions counselors, and other data sources. Then, we calculated the Intelligent Score on a scale of 0 to 100 based on the following criterion:

Academic Quality:

  • Admission rate versus enrollment rate
  • Retention rate of students who return after year one
  • Accreditation status (regional and programmatic)
  • Nonprofit status, both private and public institutions

Graduation Rate

  • Overall graduation rate
  • Total number of currently enrolled students, including diversity metrics
  • Student-to-faculty ratio

Cost and ROI

  • In-state and out-of-state per-credit tuition rates and fees
  • Required credits to graduate
  • Earning potential after graduation
  • Availability of federal student loans, scholarships, and other financial aid options

Student Resources

  • Available student services for online-only and hybrid programs
  • On-campus amenities like tutoring centers and the number of libraries

Read more about our ranking methodology.

The Top 50 Accredited Online MBA in Marketing Programs

Filters
Filters:
50 Results
Clear Filters
Sort by: Intelligent Score
#1
Canyon, TX | 4 years | Online + Campus | Public

West Texas A&M University

Intelligent Score: 98.52
Undergraduate Tuition

In-state: $5,748

Out-of-state: $7,195

Graduate Tuition

In-state: $4,968

Out-of-state: $4,968

Test scores

SAT: 920-1130

ACT: 18-23

Retention Rate
82%
Admission Rate
58%
On-campus students
22%
Graduation Rate
44%
Students enrolled
10,000
Student to faculty ratio
15:01
Average Salary
$39k
Average Student Debt
$20k

ESTIMATED COST PER CREDIT

$500

DELIVERY FORMAT

Online

ACCREDITATION

Association to Advance Collegiate Schools of Business

REQUIRED CREDITS TO GRADUATE

37

MORE PROGRAM INFORMATION

Email: [email protected]

Phone: 806-651-2500

#2
Amherst, MA | 4 years | Online + Campus | Public

UMass Amherst

Intelligent Score: 97.22
Undergraduate Tuition

In-state: $15,791

Out-of-state: $35,779

Graduate Tuition

In-state: $14,014

Out-of-state: $14,014

Test scores

SAT: 1200-1390

ACT: 27-32

Retention Rate
89%
Admission Rate
65%
On-campus students
4%
Graduation Rate
83%
Students enrolled
32,000
Student to faculty ratio
17:01
Average Salary
$44k
Average Student Debt
$23k

ESTIMATED COST PER CREDIT

$925

DELIVERY FORMAT

Online, Hybrid

ACCREDITATION

Association to Advance Collegiate Schools of Business

REQUIRED CREDITS TO GRADUATE

45

MORE PROGRAM INFORMATION

Email: [email protected]

Phone: 413-545-5608

#3
Lincoln, NE | 4 years | Online + Campus | Public

University of Nebraska - Lincoln

Intelligent Score: 96.98
Undergraduate Tuition

In-state: $7,770

Out-of-state: $24,900

Graduate Tuition

In-state: $6,138

Out-of-state: $6,138

Test scores

SAT: 1110-1320

ACT: 22-28

Retention Rate
85%
Admission Rate
78%
On-campus students
33%
Graduation Rate
66%
Students enrolled
25,000
Student to faculty ratio
16:01
Average Salary
$40k
Average Student Debt
$21k

ESTIMATED COST PER CREDIT

$675

DELIVERY FORMAT

Online

ACCREDITATION

Association to Advance Collegiate Schools of Business

REQUIRED CREDITS TO GRADUATE

48

MORE PROGRAM INFORMATION

Email: [email protected]

Phone: 402-472-2338

#4
Amherst, MA | 4 years | Online + Campus | Public

UMass Lowell

Intelligent Score: 96.1
Undergraduate Tuition

In-state: $15,791

Out-of-state: $35,779

Graduate Tuition

In-state: $14,014

Out-of-state: $14,014

Test scores

SAT: 1200-1390

ACT: 27-32

Retention Rate
89%
Admission Rate
65%
On-campus students
4%
Graduation Rate
83%
Students enrolled
32,000
Student to faculty ratio
17:01
Average Salary
$44k
Average Student Debt
$23k

ESTIMATED COST PER CREDIT

$655

DELIVERY FORMAT

Online, On-Campus

ACCREDITATION

Association to Advance Collegiate Schools of Business

REQUIRED CREDITS TO GRADUATE

42

MORE PROGRAM INFORMATION

Email: [email protected]

Phone: 978-934-2848

#5
Fayetteville, NC | 4 years | Online + Campus | Public

Fayetteville State University

Intelligent Score: 95.76
Undergraduate Tuition

In-state: $2,982

Out-of-state: $14,590

Graduate Tuition

In-state: $3,438

Out-of-state: $3,438

Test scores

SAT: 840-1000

ACT: 16-20

Retention Rate
66%
Admission Rate
79%
On-campus students
9%
Graduation Rate
36%
Students enrolled
7,000
Student to faculty ratio
17:01
Average Salary
$28k
Average Student Debt
$23k

ESTIMATED COST PER CREDIT

Resident: $224

Non-Resident: $887

DELIVERY FORMAT

Online, Hybrid

ACCREDITATION

Association to Advance Collegiate Schools of Business

REQUIRED CREDITS TO GRADUATE

36

MORE PROGRAM INFORMATION

Email: [email protected]

Phone: 910-672-1197

#6
Madison, WI | 4 years | Online + Campus | Public

University of Wisconsin-?Whitewater

Intelligent Score: 95.09
Undergraduate Tuition

In-state: $9,273

Out-of-state: $37,161

Graduate Tuition

In-state: $10,728

Out-of-state: $10,728

Test scores

SAT: 1260-1460

ACT: 27-32

Retention Rate
95%
Admission Rate
57%
On-campus students
7%
Graduation Rate
88%
Students enrolled
45,000
Student to faculty ratio
16:01
Average Salary
$50k
Average Student Debt
$21k

ESTIMATED COST PER CREDIT

$678

DELIVERY FORMAT

Online

ACCREDITATION

Association to Advance Collegiate Schools of Business

REQUIRED CREDITS TO GRADUATE

36-42

MORE PROGRAM INFORMATION

Email: [email protected]

Phone: 262-472-1945

#7
Vermillion, SD | 4 years | Online + Campus | Public

University of South Dakota

Intelligent Score: 94.64
Undergraduate Tuition

In-state: $7,697

Out-of-state: $11,172

Graduate Tuition

In-state: $6,062

Out-of-state: $6,062

Test scores

SAT: 1000-1245

ACT: 20-25

Retention Rate
81%
Admission Rate
91%
On-campus students
37%
Graduation Rate
60%
Students enrolled
9,000
Student to faculty ratio
15:01
Average Salary
$37k
Average Student Debt
$24k

ESTIMATED COST PER CREDIT

$470

DELIVERY FORMAT

Online, On-Campus

ACCREDITATION

Association to Advance Collegiate Schools of Business

REQUIRED CREDITS TO GRADUATE

36-42

MORE PROGRAM INFORMATION

Email: [email protected]

Phone: 605-658-6140

#8
Austin, TX | 4 years | Online + Campus | Public

UT Dallas MBA

Intelligent Score: 94.46
Undergraduate Tuition

In-state: $11,448

Out-of-state: $40,032

Graduate Tuition

In-state: $12,028

Out-of-state: $12,028

Test scores

SAT: 1210-1470

ACT: 26-33

Retention Rate
97%
Admission Rate
32%
On-campus students
8%
Graduation Rate
88%
Students enrolled
50,000
Student to faculty ratio
17:01
Average Salary
$52k
Average Student Debt
$20k

ESTIMATED COST PER CREDIT

Resident: $914

Non-Resident: $1,622

DELIVERY FORMAT

Online, On-Campus

ACCREDITATION

Association to Advance Collegiate Schools of Business

REQUIRED CREDITS TO GRADUATE

53

MORE PROGRAM INFORMATION

Email: [email protected]

Phone: 972-883-5055

#9
Gainesville, FL | 4 years | Online + Campus | Public

UF Warrington School of Business

Intelligent Score: 94.33
Undergraduate Tuition

In-state: $4,477

Out-of-state: $25,694

Graduate Tuition

In-state: $10,770

Out-of-state: $10,770

Test scores

SAT: 1290-1460

ACT: 29-33

Retention Rate
97%
Admission Rate
31%
On-campus students
8%
Graduation Rate
89%
Students enrolled
53,000
Student to faculty ratio
17:01
Average Salary
$48k
Average Student Debt
$16k

ESTIMATED COST PER CREDIT

$1,208 - $1,500

DELIVERY FORMAT

Online, On-Campus

ACCREDITATION

Association to Advance Collegiate Schools of Business

REQUIRED CREDITS TO GRADUATE

32-48

MORE PROGRAM INFORMATION

Email: [email protected]

Phone: 352-392-7992

#10
Raleigh, NC | 4 years | Online + Campus | Public

North Carolina State University

Intelligent Score: 94.23
Undergraduate Tuition

In-state: $6,535

Out-of-state: $26,654

Graduate Tuition

In-state: $9,095

Out-of-state: $9,095

Test scores

SAT: 1230-1410

ACT: 27-32

Retention Rate
94%
Admission Rate
46%
On-campus students
9%
Graduation Rate
84%
Students enrolled
36,000
Student to faculty ratio
14:01
Average Salary
$45k
Average Student Debt
$21k

ESTIMATED COST PER CREDIT

Resident: $525

Non-Resident: $1,635

DELIVERY FORMAT

Online, On-Campus, Hybrid

ACCREDITATION

Association to Advance Collegiate Schools of Business

REQUIRED CREDITS TO GRADUATE

40

MORE PROGRAM INFORMATION

Email: [email protected]

Phone: 919-515-5584

#11
Bethlehem, PA | 4 years | Online + Campus | Private

Lehigh University

Intelligent Score: 93.64
Undergraduate Tuition

In-state: $54,790

Out-of-state: $54,790

Graduate Tuition

In-state: $27,000

Out-of-state: $27,000

Test scores

SAT: 1260-1433

ACT: 29-33

Retention Rate
91%
Admission Rate
50%
On-campus students
94%
Graduation Rate
88%
Students enrolled
7,000
Student to faculty ratio
9:01
Average Salary
$67k
Average Student Debt
$23k

ESTIMATED COST PER CREDIT

$1,295

DELIVERY FORMAT

Online, On-Campus

ACCREDITATION

Association to Advance Collegiate Schools of Business

REQUIRED CREDITS TO GRADUATE

36

MORE PROGRAM INFORMATION

Email: [email protected]

Phone: 610-758-4450

#12
Chapel Hill, NC | 4 years | Online + Campus | Public

University of North Carolina at Chapel Hill

Intelligent Score: 92.53
Undergraduate Tuition

In-state: $7,019

Out-of-state: $34,198

Graduate Tuition

In-state: $10,552

Out-of-state: $10,552

Test scores

SAT: 1280-1490

ACT: 28-33

Retention Rate
95%
Admission Rate
25%
On-campus students
9%
Graduation Rate
91%
Students enrolled
30,000
Student to faculty ratio
13:01
Average Salary
$50k
Average Student Debt
$15k

ESTIMATED COST PER CREDIT

$2,025

DELIVERY FORMAT

Online, On-Campus

ACCREDITATION

Association to Advance Collegiate Schools of Business

REQUIRED CREDITS TO GRADUATE

62

MORE PROGRAM INFORMATION

Email: [email protected]

Phone: 888-986-2622

#13
Fort Collins, CO | 4 years | Online + Campus | Public

Colorado State University

Intelligent Score: 91.88
Undergraduate Tuition

In-state: $9,426

Out-of-state: $28,147

Graduate Tuition

In-state: $10,520

Out-of-state: $10,520

Test scores

SAT: 1070-1280

ACT: 23-29

Retention Rate
85%
Admission Rate
84%
On-campus students
15%
Graduation Rate
70%
Students enrolled
32,000
Student to faculty ratio
16:01
Average Salary
$40k
Average Student Debt
$21k

ESTIMATED COST PER CREDIT

$998

DELIVERY FORMAT

Online, On-Campus

ACCREDITATION

Association to Advance Collegiate Schools of Business

REQUIRED CREDITS TO GRADUATE

42

MORE PROGRAM INFORMATION

Email: [email protected]

Phone: 800-491-4622

#14
Stillwater, OK | 4 years | Online + Campus | Public

Oklahoma State University

Intelligent Score: 91.52
Undergraduate Tuition

In-state: $5,357

Out-of-state: $20,877

Graduate Tuition

In-state: $5,531

Out-of-state: $5,531

Test scores

SAT: 1020-1250

ACT: 21-28

Retention Rate
85%
Admission Rate
67%
On-campus students
12%
Graduation Rate
64%
Students enrolled
25,000
Student to faculty ratio
18:01
Average Salary
$43k
Average Student Debt
$21k

ESTIMATED COST PER CREDIT

In-State: $489

Out-of-State: $530

DELIVERY FORMAT

Online, On-Campus

ACCREDITATION

Association to Advance Collegiate Schools of Business

REQUIRED CREDITS TO GRADUATE

33

MORE PROGRAM INFORMATION

Email: [email protected]

Phone: 405-744-9000

#15
College Park, MD | 4 years | Online + Campus | Public

University of Maryland

Intelligent Score: 90.98
Undergraduate Tuition

In-state: $8,824

Out-of-state: $34,936

Graduate Tuition

In-state: $13,158

Out-of-state: $13,158

Test scores

SAT: 1270-1480

ACT: 30-34

Retention Rate
95%
Admission Rate
51%
On-campus students
7%
Graduation Rate
87%
Students enrolled
41,000
Student to faculty ratio
17:01
Average Salary
$50k
Average Student Debt
$20k

ESTIMATED COST PER CREDIT

$1,733

DELIVERY FORMAT

Online, On-Campus

ACCREDITATION

Association to Advance Collegiate Schools of Business

REQUIRED CREDITS TO GRADUATE

54-56

MORE PROGRAM INFORMATION

Email: [email protected]

Phone: 888-836-4735

#16
Wichita, KS | 4 years | Online + Campus | Public

Wichita State University

Intelligent Score: 88.67
Undergraduate Tuition

In-state: $6,843

Out-of-state: $16,208

Graduate Tuition

In-state: $5,544

Out-of-state: $5,544

Test scores

SAT: 1020-1250

ACT: 20-27

Retention Rate
71%
Admission Rate
80%
On-campus students
47%
Graduation Rate
48%
Students enrolled
15,000
Student to faculty ratio
18:01
Average Salary
$39k
Average Student Debt
$21k

ESTIMATED COST PER CREDIT

$456

DELIVERY FORMAT

Online, On-Campus

ACCREDITATION

Association to Advance Collegiate Schools of Business

REQUIRED CREDITS TO GRADUATE

36-51

MORE PROGRAM INFORMATION

Email: [email protected]

Phone: 316-978-3230

#17
Seattle, WA | 4 years | Online + Campus | Private

City University of Seattle

Intelligent Score: 88.44
Undergraduate Tuition

In-state: $13,658

Out-of-state: $13,658

Graduate Tuition

In-state: $11,812

Out-of-state: $11,812

Test scores

SAT: N/A

ACT: N/A

Retention Rate
N/A
Admission Rate
N/A
On-campus students
17%
Graduation Rate
0%
Students enrolled
2,000
Student to faculty ratio
6:01
Average Salary
$49k
Average Student Debt
$25k

ESTIMATED COST PER CREDIT

$735

DELIVERY FORMAT

Online, On-Campus, Hybrid

ACCREDITATION

Accreditation Council for Business Schools and Programs

REQUIRED CREDITS TO GRADUATE

39-51

MORE PROGRAM INFORMATION

Email: [email protected]

Phone: 888-422-4898

#18
Baton Rouge, LA | 4 years | Online + Campus | Public

Louisiana State University

Intelligent Score: 87.61
Undergraduate Tuition

In-state: $8,038

Out-of-state: $8,038

Graduate Tuition

In-state: $9,132

Out-of-state: $9,132

Test scores

SAT: 1090-1300

ACT: 23-28

Retention Rate
86%
Admission Rate
73%
On-campus students
15%
Graduation Rate
70%
Students enrolled
34,000
Student to faculty ratio
22:01
Average Salary
$45k
Average Student Debt
$21k

ESTIMATED COST PER CREDIT

$479

DELIVERY FORMAT

Online, On-Campus

ACCREDITATION

Association to Advance Collegiate Schools of Business

REQUIRED CREDITS TO GRADUATE

30

MORE PROGRAM INFORMATION

Email: [email protected]

Phone: 833-280-5634

Load More

How To Choose an Online MBA in Marketing Program

Choose your area of study

Many online MBA in marketing programs will allow you to select a concentration and focus your studies on a particular niche in this field. As a result, it’s essential to carefully consider your interests and career goals before deciding on which program you will attend.

“Researching the growth opportunities for a career is important,” says Pickett. “It helps individuals understand the full scope and opportunities for an area they are interested in pursuing. A helpful resource is the Bureau of Labor Statistics’s Occupational Outlook Handbook, which provides a wealth of career information, including the career outlook and educational preparation needed for different occupations.”

For example, a concentration in digital marketing will prepare you for a career in social media marketing and help you build a skillset in search engine optimization, content marketing, and data analytics. On the other hand, a concentration in market research can equip you with the necessary knowledge and skills for a career focusing on consumer behavior and market trends. Other options for areas of specialization include marketing strategy and product management. Some schools may have concentrations unique to their institution.

Research schools and programs

You should only apply to institutions that have been approved by a DOE-recognized regional accrediting organization, such as the New England Commission of Higher Education or Northwest Commission on Colleges and Universities. These organizations evaluate schools to ensure they provide students with a high-quality education. Those who attend a school that isn’t regionally accredited may be unable to access financial aid or transfer credits to another institution if needed.

Ideally, your MBA in marketing program will also be accredited by a respected industry group like the Association for the Advancement of Collegiate Schools of Business (AACSB) or the Accreditation Council for Business Schools and Programs (ACBSP). These programmatic accrediting organizations have particularly high standards for business education.

You’ll want to carefully review each program’s curriculum to ensure it is comprehensive, up-to-date, and aligned with your intended specialization and career goals.

It’s also essential to assess each school’s learning format. “The online experience is more individual and personalized,” Pickett says. “Students considering enrolling in an online college should ensure that they’re focused and motivated and can practice good time management and self-discipline skills, especially for self-paced programs.”

Consider flexibility, interactive components, and technological resources to narrow your scope. In general, programs that provide a robust online learning platform and support services for their virtual students can enhance your learning experience and future job prospects.

To learn more about any schools that you’re interested in, you can visit the school’s website, contact an admissions counselor, follow the school on social media, or attend an in-person or virtual open house.

Prepare for tests and applications

Your standardized test scores and the overall application are crucial to making a positive and lasting impression on an admissions committee. Thorough preparation is key to achieving the most significant impact.

First, familiarize yourself with the test structure for the GMAT or GRE by utilizing official study material and resources. Consider enrolling in test preparation courses or using online study guides and practice tests to enhance your skills and proficiency. This way, when it comes time to take the test, you’ve done all the necessary work to demonstrate your full potential. It’s worth noting there are online MBA programs that don’t require GMAT scores, though.

Application requirements vary by school and program. Undergraduate transcripts are usually required, and you may also need to submit letters of recommendation and a personal statement. Always contact an admissions counselor to ensure you have the most accurate information regarding requirements and deadlines.

Select your program

Before making your final decision, review your needs and goals again. Do you plan to attend school full-time or part-time? Do you want your program to be as online as possible, or are you fine with a hybrid program that has a fair amount of in-person requirements? Some programs offer asynchronous courses, which can be completed at your own pace, while others only offer synchronous courses, which involve remotely attending lectures and completing assignments at the same time as other students — which of these two online learning formats do you prefer? Your school should accommodate your scheduling needs and learning preferences.

“Proper access to resources and a supportive environment are very important for student success,” says Pickett. “It’s essential for individuals pursuing online degree programs to understand their learning styles and to have access to adequate technology resources to take their classes.”

Determine how you’ll pay for your degree

Speak to financial aid counselors at the schools you’re interested in for the most accurate and specific information about program cost. A variety of options are available to help you finance your degree, including scholarships and grants specifically designed for graduate students pursuing business degrees. Many universities and external organizations offer these funding opportunities based on merit or need, and applying for these scholarships can significantly offset the cost of your education.

Additionally, many MBA students qualify for tuition reimbursement programs through their employers. Check with your employer to see if this is an option for you.

Another valuable resource is the Free Application for Federal Student Aid (FAFSA). Completing the FAFSA can help determine your eligibility for federal loans and work-study programs. While graduate students may not be eligible for specific federal grants, they can still access federal student loans with favorable terms.

What Can You Expect From An Online MBA in Marketing Degree Program?

An online MBA in marketing program will help you develop a comprehensive understanding of the principles and strategies you’ll need to master to meet your career goals. The topics covered in these programs typically include consumer behavior, market research, advertising, brand management, digital marketing, and promotional strategies. Some MBA programs may also cover business fundamentals like finance, operations, and strategic management.

Throughout most programs, you can expect a combination of online coursework and group projects to enhance your marketing skills and decision-making abilities. Other programs may encourage students to apply their knowledge in real-world settings, such as completing internships or capstone projects. Many students prefer programs with these requirements, as they provide a unique, practical application of concepts while enhancing your resume to help you stand out on the job market.

Potential courses you’ll take in an online MBA in marketing program

  • Marketing Strategy: Often considered a core requirement, this course explores the development of marketing strategies to achieve organizational goals. Students gain expertise in conducting market analysis, identifying target markets, and formulating effective marketing plans. They study market segmentation, competitive positioning, and marketing mix optimization concepts.
  • Consumer Behavior: This class delves into understanding the psychological, social, and cultural factors influencing consumer decision-making. Students will examine theories and concepts related to consumer motivation, perception, attitudes, and purchasing behavior.
  • Digital Marketing: As more and more marketing and advertising campaigns take place on the internet and social media, skills in digital marketing are more in demand than ever before. An essential component of most MBA in marketing programs, this course is structured to help students master various digital marketing channels, including social media, search engine optimization, content marketing, and online advertising.
  • Brand Management: While some programs consider this a cornerstone of marketing and include it as a core requirement, others offer it as an elective. This class examines the strategies and techniques for building and managing strong brands. Students learn to develop brand positioning, conduct brand audits, and create brand equity.
  • Marketing Analytics: This course focuses on using data analysis and metrics to optimize marketing decision-making. Students learn to collect, interpret, and analyze marketing data to gain insights into consumer behavior, evaluate marketing campaigns, and measure marketing effectiveness.

What Can You Do With an Online MBA in Marketing?

Career outlook

Students graduating with an online MBA in marketing have a broad range of career options available. Most will work in business and industry, but a significant minority may find work in the educational or government sectors. Although many marketing jobs are available for those with undergraduate degrees, an MBA opens the door to leadership positions and more lucrative posts.

Here are some possible career paths for those with an MBA in marketing:

  • Advertising, promotions, or marketing manager — Plan advertising and promotional campaigns and supervise marketing staff.
    • Median annual salary: $156,580
    • Projected employment growth (through 2032): 6%
    • New job openings projected: 34,000 annually
  • Market research analyst — Help organizations understand consumer preferences by analyzing market data, conducting surveys and polls, and preparing reports.
    • Median annual salary: $74,680
    • Projected employment growth (through 2032): 13%
    • New job openings projected: 94,600 annually
  • Top executive — Coordinate the work of an organization by establishing goals, overseeing activities, and appointing department heads and managers.
    • Median annual salary: $103,840
    • Projected employment growth (through 2032): 3%
    • New job openings projected: 311,600 annually

Online MBA in Marketing Degree Frequently Asked Questions

How do I apply to an online MBA in marketing degree program?

To apply for an online MBA in marketing degree program, research the program’s admission requirements and deadlines. While many programs have similar needs across the board, like transcripts, letters of recommendation, and a statement of purpose, others may have additional prerequisites unique to the program or institution. Keep an eye out for any necessary supplemental essays or work experience criteria.

Additionally, many programs still require standardized test scores, like the GRE or GMAT, while others have moved to test-optional policies. Be sure to carefully review the application requirements for each school you plan on applying to so you’re well prepared to submit all relevant application materials before the deadline. Moreover, reaching out to an admissions counselor before applying can help you gain a clear understanding of the admissions process, specific requirements, and any additional materials needed.

How much does an online MBA in marketing cost?

The average cost of graduate school tuition is $20,513 per year. The most affordable MBA programs cost about $310 per credit hour. In general, private schools are more expensive than public schools, though public schools tend to charge out-of-state students a much higher tuition rate than in-state students.

How long does it take to earn an online MBA in marketing degree?

Due to factors such as enrollment status, program structure, and pace of study, completion time can vary. Typically, full-time students can earn their degree in about 18 months to two years, while part-time students may take longer, around two to three years. Online degrees often offer flexibility, allowing students to learn independently and at their own pace, which can expedite or extend the completion time. The total number of required credits also affects program length, with some institutions requiring just 36 credits to graduate and others requiring up to 54.

Is an online MBA in marketing worth it?

An MBA in marketing equips graduates with skills and knowledge that allow them to pursue high-level, lucrative positions in the business world. Marketing is crucial in driving success for nearly every for-profit and nonprofit organization. An MBA in marketing offers a comprehensive understanding of marketing strategies, consumer behavior, market analysis, and, increasingly, digital marketing.

In addition, the need for marketing professionals is increasing across the board, and a broad range of jobs will be available in the field over the coming decade. These positions can be fulfilling and engaging and often pay well.

Earning your degree online offers flexibility and convenience that isn’t found in on-campus programs and is an excellent choice for adult learners who may have work or family commitments. Online programs feature the same curriculum and resources as their on-campus counterparts and are seen positively by employers and hiring managers.

Read More About Online MBA in Marketing Degree Programs