According to Payscale.com, the average annual salary for an individual with an MBA in Marketing is $97,000, compared to $67,000 for someone with only an undergraduate degree in marketing.
Total ad spending in the U.S. has risen steadily over the past 25 years.
One of the fastest-growing jobs within the marketing industry is market research analyst. These individuals monitor and forecast sales trends and gather consumer data to help businesses plan and execute marketing campaigns.
This list features some of the best online MBA in Marketing programs at top colleges across the country. Each school featured is a nonprofit, accredited institution — either public or private — with a high standard of academic quality for post-secondary institutions. Many of the schools on our list have been accredited by the Association to Advance Collegiate Schools of Business, which assesses the objectives, quality, and overall effectiveness of business-related programs.
We evaluated each school’s program on tuition costs, admission, retention and graduation rates, faculty, and reputation as well as the student resources provided for online students. Then we calculated the Intelligent Score on a scale of 0 to 100. Read more about our ranking methodology.
Next, we compared this comprehensive list of online MBA in Marketing programs to a list of aggregated college rankings from reputable publications like the U.S. News & World Report among others to simplify a student’s college search. We pored through these rankings so students don’t have to.
If you want to advance your career with a graduate degree in marketing, an MBA isn’t your only option. Many schools also offer Master of Science (MS) or Master of Arts (MA) degrees in marketing, which may take more research or theoretical approaches in their instruction. At the exploratory stage, research other types of programs to determine which one will best suit your interests and career goals.
Like many industries, marketing has been disrupted by the digital revolution. Traditional advertising sales jobs are declining, and many of these job losses are offset by the rise in digital and social media marketing. Learning these skills and understanding the nuances of digital marketing is crucial for anyone looking to enter or advance in marketing. Review the curricula for programs to ensure that they cover these vital skills.
Marketing requires a diverse skill-set. In order to be successful in this field, you must possess strong written and verbal communication skills, the ability to problem solve and think critically, an aptitude for quantitative research and analysis, and a passion for teamwork and collaboration.
Here are some questions to ask when researching MBA in Marketing programs:
Researching the application procedures and deadlines for programs is another important part of the college search process. This will help you keep track of what materials you need to submit and what standardized tests, if any, you will need to complete. You can find this information on the school’s website or by contacting the admissions office.
Now is also a good time to think about financing your MBA. Talk to financial aid counselors about scholarships, loans, and assistantships. You can also check with your employer to find out if they offer any kind of tuition assistance benefits.