Natural storytellers with a passion for business often excel in marketing, and an MBA degree can be just what you need to achieve this goal. These programs are designed to equip students with the necessary skill set to thrive in this dynamic field and can offer a pathway to lucrative career opportunities. Graduates can pursue roles such as Marketing Manager, Brand Manager, or Market Research Analyst, with average salaries ranging from $63,920 to $135,030 annually.
As a bonus, online MBA programs give students additional flexibility to complete degree requirements on their schedule, with most graduating in 18 months to two years. While private institutions average $27,000 in annual tuition, public institutions are significantly cheaper, with an average annual tuition of $12,000.
How To Choose an Online MBA in Marketing Program
Choose your area of study
Many options for specialization in marketing can prepare you for different careers. As a result, it’s essential to carefully consider your interests and career goals before deciding on an area of study.
For example, a concentration in digital marketing will prepare you for a career in social media marketing and help you build a skillset in search engine optimization, content marketing, and data analytics. On the other hand, a concentration in market research can equip you with the necessary knowledge and skills for a career focusing on consumer behavior and market trends. Other options for areas of specialization include marketing strategy and product management, and some schools may have concentrations unique to their institution.
Research schools and programs
Once you have decided on your specialization, you’ll want to conduct comprehensive research on the schools and programs you’d like to attend. First, ensure that each school you’re considering is accredited by a recognized accrediting body, like the Higher Learning Commission (HLC), Accreditation Council for Business Schools and Programs (ACBSP), or the Association to Advance Collegiate Schools of Business (AACSB). You’ll also want to carefully review each program’s curriculum to ensure it is comprehensive, up-to-date, and aligned with your intended specialization and career goals.
It’s also essential to assess each school’s learning format. Consider flexibility, interactive components, and technological resources to narrow your scope. In general, programs that provide a robust online learning platform and support services for their virtual students can enhance your learning experience and future job prospects.
Prepare for tests and applications
Your standardized test scores and the overall application are crucial to making a positive and lasting impression on an admissions committee. Thorough preparation is key to achieving the most significant impact.
First, familiarize yourself with the test structure for the GMAT or GRE by utilizing official study material and resources. Consider enrolling in test preparation courses or using online study guides and practice tests to enhance your skills and proficiency. This way, when it comes time to take the test, you’ve done all the necessary work to demonstrate your full potential.
Beyond your test scores, however, are the many different parts of your application. To compile one that stands out, thoroughly research the school’s requirements and align your application materials accordingly. Craft a compelling personal statement highlighting your passion for marketing, relevant experiences, and future goals. Request strong letters of recommendation from professors or employers who can attest to your abilities and potential. Lastly, showcase any applicable achievements, extracurricular activities, or leadership roles that display your dedication and aptitude in marketing.
Select your program
After conducting thorough research, preparing for standardized tests, and compiling a solid application, you may receive multiple offers of admission. To choose the program that will best suit your needs, it’s essential to carefully evaluate each institution’s reputation, the program’s curriculum, and your alignment with its offerings and strengths. Additionally, seek insights from current students, alums, and professionals in the field to gain clarity on programs. It never hurts to gather first-hand perspectives.
Determine how you’ll pay for your degree
Many options are available to help you finance your degree, including scholarships and grants specifically designed for graduate students pursuing business degrees. Many universities and external organizations offer these funding opportunities based on merit or need, and applying for these scholarships can significantly offset the cost of your education. Additionally, many MBA students qualify for tuition reimbursement programs through their employers. Check with your employer to see if this is an option for you.
Another valuable resource is the Free Application for Federal Student Aid (FAFSA). Completing the FAFSA can help determine your eligibility for federal loans and work-study programs. While graduate students may not be eligible for specific federal grants, they can still access federal student loans with favorable terms.
The Top 60 Accredited Online MBA in Marketing Programs
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How We Rank Schools
This list features some of the best online MBA in marketing programs at top colleges across the country. Each school featured is a nonprofit, accredited institution — either public or private — with a high standard of academic quality for post-secondary institutions. Many of the schools on our list have been accredited by the Association to Advance Collegiate Schools of Business, which assesses the objectives, quality, and overall effectiveness of business-related programs.
We evaluated each school’s program on tuition costs, admission, retention and graduation rates, faculty, and reputation as well as the student resources provided for online students. Then we calculated the Intelligent Score on a scale of 0 to 100. Read more about our ranking methodology.
Next, we compared this comprehensive list of online MBA in marketing programs to a list of aggregated college rankings from reputable publications like the U.S. News & World Report among others to simplify a student’s college search. We pored through these rankings so students don’t have to.
What Can You Expect From An Online MBA in Marketing Degree Program
In approximately 18 months to two years, an online MBA in marketing will help you develop a comprehensive understanding of the principles, strategies, and principles you’ll need to master to meet your career goals. While each curriculum can vary in course requirements and availability, a well-rounded program will offer classes in consumer behavior, market research, advertising, brand management, digital marketing, and promotional strategies. Some MBA programs may also cover business fundamentals like finance, operations, and strategic management.
Throughout most programs, you can expect a combination of online coursework, case studies, group projects, and practical applications to enhance your marketing skills and decision-making abilities. Other programs may encourage students to apply their knowledge in real-world settings, such as completing internships or capstone projects. Many students prefer programs with these requirements, as they provide a unique, practical application of concepts while enhancing your resume to help you stand out on the job market.
Potential courses you’ll take in an online MBA in Marketing program
- Marketing Strategy: Often considered a core requirement, this course explores the development of marketing strategies to achieve organizational goals. Students gain expertise in conducting market analysis, identifying target markets, and formulating effective marketing plans. They study market segmentation, competitive positioning, and marketing mix optimization concepts.
- Consumer Behavior: Most MBA programs focus significantly on courses in consumer behavior, as a deep understanding of this topic can help graduates succeed in marketing for years to come. This class delves into understanding the psychological, social, and cultural factors influencing consumer decision-making. Students will examine theories and concepts related to consumer motivation, perception, attitudes, and purchasing behavior.
- Digital Marketing: As more and more effective marketing and advertising campaigns take place on the internet and social media, skills in digital marketing are more in demand than ever before. An essential component of most MBA marketing programs, this course is structured to help students master various digital marketing channels, including social media, search engine optimization, content marketing, and online advertising.
- Brand Management: While some programs consider this a cornerstone of marketing and include it as a core requirement, others offer it as an elective. This class examines the strategies and techniques for building and managing strong brands. Students learn to develop brand positioning, conduct brand audits, and create brand equity.
- Marketing Analytics: Frequently a requirement in most MBA in marketing programs, this course focuses on using data analysis and metrics to optimize marketing decision-making. Students learn to collect, interpret, and analyze marketing data to gain insights into consumer behavior, evaluate marketing campaigns, and measure marketing effectiveness.
What Can You Do With an Online MBA in Marketing?
Career outlook
The career outlook for those with an MBA in marketing is positive, with most jobs projected to grow as fast as or faster than the general economy. For example, according to the U.S. Bureau of Labor Statistics, the need for market research analysts will increase over the coming decade by 19 percent, which is much faster than the average occupation. This increase means jobs will be available for 150,300 individuals by 2031. Meanwhile, job opportunities for advertising, promotions, and marketing managers will increase by ten percent, requiring 33,700 professionals to enter the field.
Career paths
Students graduating with an online MBA in marketing have a broad range of career paths. Most will work in business and industry, but a significant minority may find work in the educational sector or government work. Although many marketing jobs are available for those with undergraduate degrees, an MBA opens the door to leadership positions and more lucrative posts.
Here are some possible career paths for those with an MBA in marketing:
- Marketing manager — oversees marketing campaigns, strategies, and budgets for products or services
- Brand manager — builds and maintains a company’s brand image, increasing brand awareness and loyalty
- Product manager — develops and markets specific products or services, analyzing market trends and ensuring successful launches and promotions
- Digital marketing specialist — works with online advertising, social media marketing, search engine optimization, and other digital marketing tools
- Entrepreneurship — works for startups or independently to launch and promote new ventures
Sales Manager
Earning Potential: $61,090-$208,000+
Education Required: bachelor’s degree in business; MBA in sales or marketing
Sales managers direct a company’s sales teams. They may set goals, review data, and develop training programs. They handle the management of all areas of sales, including the marketing of products and services, customer relations, and budget preparation. They serve as a liaison between sales personnel and the company’s leadership, ensuring that institutional goals and objectives are met and that staff have the tools available to perform their jobs at the highest level of profitability. Sales managers may work with others in the institution to set pricing and determine discount rates.
Market Research Analyst
Earning Potential: $37,570-$128,320
Education Required: bachelor’s degree in marketing or business; MBA in marketing
Market research analysts help businesses determine where they stand in the marketplace and how to improve their position. They look closely at consumer preferences and behaviors, business conditions, and other factors that influence sales of products or services. They must be good communicators because they must turn raw consumer behavior information into reports or forecasts for a business’s leadership team. They may measure the effectiveness of marketing campaigns or new product introductions, developing methods for gleaning usable data, including opinion polls or surveys.
Advertising, Promotions, or Marketing Manager
Earning Potential: $61,250-$208,000
Education Required: bachelor’s degree in business or marketing; MBA in marketing
Professionals who work as managers in advertising, promotions, or marketing lead teams of individuals such as graphic designers, writers, and social media experts in developing promotional campaigns for a company’s products or services. They may negotiate advertising contracts and media buys, working to inform the public through any means possible, from social media to billboards, about the company’s assets. They may work with others to develop pricing strategies and with leadership staff on budgets and contracts. Some work with specific companies, while advertising agencies hire others to engage with various corporate and industry clients.
Online MBA in Marketing Degree Frequently Asked Questions
How do I apply to an online MBA in Marketing degree program?
To apply for an online MBA in a marketing degree program, research the program’s admission requirements and deadlines. While many programs have similar needs across the board, like transcripts, letters of recommendation, and a statement of purpose, others may have additional prerequisites unique to the program or institution. Keep an eye out for any necessary supplemental essays or work experience criteria.
Additionally, many programs still require standardized test scores, like the GRE or GMAT, while others have moved to test-optional policies. Be sure to carefully review the application requirements for each school you plan on applying to so you’re well prepared to submit all relevant application materials before the deadline. Moreover, reaching out to an admissions counselor before applying can help you gain a clear understanding of the admissions process, specific requirements, and any additional materials needed.
How much does an online MBA in Marketing cost?
Tuition costs vary widely depending on the institution, but earning your online MBA is possible without running a high bill. On average, online programs are more cost-effective than their in-person counterparts. Their flexibility in scheduling and location can eliminate the need for additional expenses, like commuting or housing. Some more affordable online programs have a tuition rate averaging $302.80 per credit hour. Public schools offering online MBA programs have an average annual cost of around $12,000, while private institutions average around $27,000.
How long does it take to earn an online MBA in Marketing degree?
Due to factors such as enrollment status, program structure, and pace of study, completion time can vary. Typically, full-time students can complete their degree in about 18 months to two years, while part-time students may take longer, around two to three years. Online degrees often offer flexibility, allowing students to learn independently and at their own pace, which can expedite or extend the completion time. The total number of required credits also affects program length, with some institutions requiring just 36 credits to graduate and others requiring up to 54.
Is an online MBA in Marketing worth it?
An MBA in marketing equips graduates with skills and knowledge that allow them to pursue high-level, lucrative positions in the business world. Marketing is crucial in driving business success for nearly every for-profit and nonprofit organization. An MBA offers a comprehensive understanding of marketing strategies, consumer behavior, market analysis, and, increasingly, digital marketing.
In addition, the need for marketing professionals is increasing across the board, and a broad range of jobs will be available in the field over the coming decade. These positions can be fulfilling and engaging and can pay well. For example, the median pay for a brand manager is $96,029, according to Glassdoor.com.
Earning your degree online offers flexibility and convenience that isn’t found in on-campus programs and is an excellent choice, especially for adult learners who may have work or family commitments. Online programs feature the same curriculum and resources as their on-campus counterparts and are seen positively by employers and hiring managers.